India4Health

Last week we took a look at some American medical tourism operators, what sorts of services they offered clients, as well some of the international hospitals they recommended.  Now, le'ts begin to take a look at the process from another angle and explore some foreign tour companies that are focused on bringing those Americans, as well as Europeans, within their borders.  

Today, we’ll start with India4Health.com.  This is one of India's premier health tourism service providers, a sort of portal that offers services to several of India's leading hospitals, such as Apollo, Fortis, Wockhardt.  Each facility is world-renowned for having some of the best-trained physicians and most state-of-the-art equipment.

The company also arranges visits to some prominent dental facilities, such as Delhi Dentist, and also to Ayurveda clinics.  One such clinic is Indus Valley Ayurvedic Centre; more of a luxurious retreat than a clinic, the Centre is set on a 25-acre farm amidst copses of coconut trees and manicured gardens.  It offers rejuvenating treatments such as massages and herbal baths.  (For more about Ayurveda, check the archives of www.medicaltourismonline.com.)  

India4Health concentrates on attracting patients from the UK, Europe & USA and putting them in touch with health service providers in India. The company has put together a comprehensive list of medical providers, together with meticulous information about every provider and the medical specialties and services they provide.

So what makes India4Heatlh different than an American medical tourism company?  Much of it has to do with the way they attract potential customers.  For instance, American companies focus on a sort of dual marketing initiative, in which they promote not only their own services—travel arrangement assistance, destination program management, travel insurance—but also the services of hospitals in several countries.

A company like India4Health, however, has to do almost the opposite.  While promoting the facilities and physicians within its own country, the company is reaching out to U.S., Canadian, and European citizens.  This, one could argue is slightly more difficult than the company's American counterparts, since they must try to appeal to potential customers halfway across the globe, traversing not just spatial, but also cultural, social, and language barriers. 

In any case, India4Health seems to have gotten the formula right.  The company will help its clients arrange travel and accommodation plans, coordinate sightseeing adventures in places like Kerala and Rajasthan, and connect them to excellent medical facilities that specialize in both modern medicine as well as the holistic and ancient medical art of Ayurveda.        

For more information about this medical tour provider, visit www.India4Health.com.